Retention of users and players is paramount to any game's success - the more users that return to play your games, the more you can get paid!
Every new user who returns to play a game on the next day after initially playing gives creators the opportunity to increase their payout in a given month.
What metric is used?
A new user is known as a D0 (D-zero) user for a specific game when they play it for the first time. When that same user returns the next day to play that same game, they become a D1 (D-one) user.
To increase their payout each month, creators need to have as many D1 users as possible.
So how is it calculated?
At the end of each month, the Payout Multiplier will be determined by the percentage of D0 users that become D1 users. For example:
- D0 users = 100
- D1 users = 15
In this case, the D1 users would equal 15%. Using the table below, this would result in a payout multiplier of six (6):
|D1 User Percentage||Payout Multiplier|
|0 - 4.99%||3|
|5.00 - 9.99%||4|
|10.00 - 19.99%||6|
|20.00% and up||12|
The multiplier is then applied to the average DAU for the game to determine total payout for the game for that month. For this example, we will use 100 average DAU to calculate:
100 DAU x 6 = $600
A game must have an average DAU of 50 or more in a given month to be eligible for a payout. The minimum Payout Multiplier for all games that meet the average DAU of 50 or more is three (3), regardless of D1 User Percentage (see table above).
Note that the multiplier applies to all games that meet the average DAU threshold (50), so you would be paid accordingly if three of your games averaged 100 DAU with a 5, 10, and 20% D1 User Percentage, respectively:
|Game||Average DAU||D1 User Percentage||Payout Multiplier||Game Payout|
|Game A||100 DAU||5%||4||$400|
|Game B||100 DAU||10%||6||$600|
|Game C||100 DAU||20%||12||$1200|
|Game D||25 DAU||15%||0 (25 DAU)||$0|